Orders
1800
Total Orders
19
Orders Today
164
Ⲡ10.1%
Last 7 Days
Revenue
437,292 MAD
Total Revenue
34,220 MAD
âŧ 10.9%
Last 7 Days
243 MAD
Avg Order Value
Performance
72.0%
Delivery Rate
(1296 orders)
4.0%
Return Rate
(72 orders)
7.0%
Cancel Rate
(126 orders)
1.0%
Failed Rate
(18 orders)
Customers
1530
Total Customers
450
Repeat Customers
Products & Shipping
156
Active Products
12 MAD
Avg Shipping Fee
đĄ
Business Insights
đ Top 5 Profitable Products This Week
Your best performing products in the last 7 days
đĄ Note: Profit shown is calculated as Revenue - Product Cost - Jumia
Fees (overhead costs are excluded). Sorted by highest profit first.
đ Daily Orders by Status
đĄ Click any legend item below to show/hide that status
line
How to use: Click on any status in the legend to toggle its visibility.
Compare different order statuses over time to identify patterns, peak days, and
operational trends.
Daily Revenue
Insight: Monitor revenue performance to measure campaign effectiveness
and growth trends.
Daily Average Order Value
Insight: Track daily customer spending patterns and identify peak value
days.
Hourly Pattern
Insight: Optimize staffing and support hours based on customer activity
patterns.
Weekly Pattern
Insight: Plan weekly operations and promotional campaigns effectively.
Monthly Orders
Insight: Analyze monthly volume trends for strategic planning and
forecasting.
Monthly Revenue
Insight: Track revenue growth patterns and seasonal performance
indicators.
Top Units Sold (Volume)
Insight: Identify true volume drivers independent of price.
Top Revenue Products (All Variants)
Insight: Focus inventory and marketing investment on highest-performing
products.
Popular Variations
Insight: Optimize inventory allocation based on variant popularity.
Most Returned Products
Insight: Track products with highest actual return quantities (RETURNED
status only).
Weekly Returns Rate
Insight: Track weekly return rates and patterns to identify trends and
potential issues with product quality or customer satisfaction. Weekly aggregation
provides clearer trend visibility.
Cancellation Rate by Product
Insight: Surface products driving cancellations to fix issues or adjust
tactics.
Weekly Sales Trend (Top 5 Products)
Insight: Compare momentum and seasonality among top-selling items.
â ī¸ Low Stock Alert (Below 3 Units) 0
Products with critically low inventory that may require immediate restocking
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đ Category Performance Analysis
Analyze product performance by category to identify top-performing segments, pricing strategies, and growth opportunities
Category Revenue Distribution
Insight: Identify which product categories generate the most revenue to
focus marketing and inventory efforts.
Category Order Volume
Insight: Compare order volumes across categories to understand customer
demand patterns.
Average Price by Category
Insight: Analyze pricing strategies across categories to identify
opportunities for price optimization.
Category Performance Overview
Insight: Compare revenue vs order volume to identify high-value and
high-volume categories.
Category Trends (Monthly)
Insight: Track monthly performance trends for top categories to
identify seasonal patterns and growth opportunities.
Top Repeat Customers
Insight: Identify loyal customers for VIP programs and retention
strategies.
Customer Lifetime Value
Insight: Prioritize high-value customers for premium service delivery.
Order Status
Insight: Monitor operational efficiency and identify fulfillment
bottlenecks.
Top Markets
Insight: Focus expansion and logistics optimization on key markets.
Market Value
Insight: Identify highest revenue generating markets for strategic
focus.
Prepayment Distribution
Insight: Optimize payment options based on customer preferences.
Shipping Distribution
Insight: Refine shipping strategies and pricing optimization.
đ Order Filters
đĻ Orders List
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| Order # | Date | Customer | City | Status | Total (MAD) | Items | Actions |
|---|---|---|---|---|---|---|---|
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đ Product Filters
đī¸ Products List
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| Product | Variation | Category | Price Range | Orders (Successful) | Orders (Unsuccessful) | Status | Updated | Actions | |
|---|---|---|---|---|---|---|---|---|---|
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đŧ
Overhead Costs Management
Manage operational expenses like staff salaries, marketing costs, rent, and other overhead expenses that affect your overall profitability.
0
Monthly Overhead
0
Cost Categories
-
Largest Category
0%
% of Revenue
đŧ Overhead Costs
| Category | Cost Name | Amount | Period | Monthly Equivalent | Start Date | Status | Actions |
|---|---|---|---|---|---|---|---|
| Loading overhead costs... | |||||||
đĄ
Profitability Analysis
Only successful orders are included in profitability calculations. Canceled, failed, returned orders are automatically excluded to provide accurate profit metrics.
Profit Margin Overview
Insight: Profit margin breakdown: Costs (product + overhead), Jumia
Costs (commissions & fees), and Net Profit.
Monthly Profitability
Insight: Track revenue, costs, Jumia costs, and profit trends to
identify seasonal patterns and optimize margins.
Weekly Profitability
Insight: Week-by-week profitability trends for more granular analysis
of short-term performance.
Top Profitable Products
Insight: Identify your most profitable products to focus marketing and
inventory investment.
Profit Margin by Product
Insight: Compare profit margins across products to identify best
performers.
Cost vs Revenue Analysis
Insight: Visualize the relationship between costs and revenue to
identify efficiency opportunities.
ROI Performance
Insight: Measure return on investment for different product categories
and time periods.
đ Top Sold Products Missing Cost Data
Action Required: Add cost data for these high-selling products to
improve profitability analysis accuracy.
đ Return Feedback
Customer feedback and images from returned products
-
Total Returned Items
-
With Feedback
-
With Images
- MAD
Return Value
Top Return Reasons
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